Discover and support Black-owned businesses powering homecoming weekend and beyond.
Own a Black-owned business? Tell us about it and join the directory the GHOE community shops during homecoming weekend and beyond.
Arts & Entertainment

Professional Services
We help organizations adopt AI in ways that keep people at the center. Founded by Dr. Ebony, HumAInity First offers AI learning strategy, training, and advisory services designed to make emerging technology practical, ethical, and human-centered. Whether you’re building AI literacy across your team or figuring out where to start, we bridge the gap between cutting-edge tools and the people who use them.
Beauty & Grooming
Natural body products, handmade bracelets, and fragrances
Health & Wellness
We are a Black-Owned massage and bodywork practice here in Greensboro, NC. We focus on providing relaxation and relief to help our clients live a fuller life.
Real Estate
North Carolina Real Estate Broker
Other
09 Aggie Alumni-owned 💙💛 We provide party bus experiences for parties, corporate events, private celebrations, special occasions and more.
Retail
Nineoh7 is known for having high quality products including heavyweight knits, embroidered products, and a unique product line specializing in licensed items for HBCUs and beyond.
Health & Wellness
Full spectrum doula agency offering birth doula support, postpartum doula support, placenta encapsulation, childbirth and early parenting education, and lactation consultant home visits.
Health & Wellness
Kneaded by Kani is a wellness day spa offering personalized therapeutic massage therapy and skincare services. Each treatment is customized to support relaxation, wellness, and healthy skin.
Retail
RESERV|D ROW is a study in restraint, where art meets fashion through intentional design. Created for the reserved, the brand explores the balance between presence and subtlety, revealing just enough. Each piece is developed with a focus on precision, quality, and sculpted fit, elevating the everyday through considered design. OUR EVOLUTION Founded in 2017 as a swimwear label, RESERV|D ROW has evolved into a women’s lifestyle brand defined by thoughtful construction, refined silhouettes, relaxed fits, and a continued focus on design as expression.
Restaurant
Dessert trailer